Under the hood
One honest pipeline.
We ask for raw data - not pre-built aggregates - to avoid the target leakage that flatters a model in demos and fails in production.
Four casino tables via API: users, transactions, game sessions, game events.
One vector per player: registration cohort, first bet/deposit, account age, activation speed, affiliate type and source, payment methods, win/loss, balance, active days, bets, bonuses. More slices on request.
Separate gradient-boosting models, consolidated into a single decision. Classical ML, not an LLM.
A live queue surfaces an offer in about 6 seconds; a human approves before it sends.
How a pilot works
From your data to a decision you can trust.
Four tables stream via API into ClickHouse on your infrastructure. No PII leaves your side.
The engine trains in about 30 minutes and starts producing a read per player.
Player value and next-best-action land first; traffic-quality forecasts target around day 6.
Measured against your current read - a 3-arm A/B for value, the market's 14-day numbers for traffic.
You see what's proven on your own data first. Full audit before scale.
Why raw, not aggregates
Raw tables keep the numbers honest.
Pre-aggregated data hides target leakage - signals that look predictive in a demo and collapse in production. Raw tables let us build the feature set cleanly, so the numbers you see in a pilot are the numbers you get.
Retraining & drift
Kept honest as behaviour shifts.
Initial training runs in about 30 minutes; a full retrain with checks takes up to a day on clean data. When drift appears, we retrain on a custom trigger and can alert you on plan-vs-actual by segment.
Data & security
Your players' data stays yours.
Built for operators moving around a million players a month.
Phone and email never leave your side.
Data streams via API into ClickHouse on your infrastructure.
Inside Sellrise, players are an ID - nothing more.
Penetration tested on pilot; full audit before scale.
Integration / API
Two-way, real-time.
One endpoint. Your casino pushes events - deposits, bets, logins, cashier-opened - and receives offers back. We integrate your existing channel providers; we don't resell messaging.
Technical figures (about 30 minutes initial training, up to a day for a full retrain, about 6 seconds to surface an offer) are indicative and confirmed against your environment during a pilot.
Bring one traffic source. We'll show you the call.
A 30-minute walkthrough on your stack and your numbers - no slides, your data.