Sellrise vs Optimove: when to choose which
Optimove is a mature, well-established platform. This page is not here to say otherwise. It explains where the two products differ in approach, so you can decide which fits your team, your market and your ARPU.
Optimove is a well-established CRM marketing platform widely used in iGaming, with an enterprise focus: customer segmentation, multichannel campaign orchestration and a broad marketing toolset. For scope, pricing and integration details, talk to their team - we do not state their terms for them.
Sellrise is an analytics platform with per-player prediction and automatic real-time offers. It works on top of your existing platform and tools: four tables by Player ID (players, deposits, bets, sessions), names, phones and emails never leave your side. The offer is built and delivered while the player is still on site, with a manager approving the send. Priced as a subscription by volume, not a share of GGR, with the whole team included.
When Optimove is the right choice
- You want a full CRM marketing hub as the centre of your stack, and are ready for a platform-level project
- You run an enterprise-scale operation with a dedicated CRM team building campaigns and journeys
- You are choosing your primary campaign and segmentation platform, not an addition to it
When Sellrise fits better
- You want prediction and real-time offers on top of what you already run, with nothing to migrate
- You want the offer picked per player and delivered while the player is still on site, with a manager approving the send
- Your ARPU is thin and you need pricing by volume, whole team included, no share of GGR
- You want the effect measured on your own players against a control group before you commit
How to compare, axis by axis
We only state facts about Sellrise. For each axis we say how Sellrise works and what to ask any vendor, so you can compare on your own terms.
Sellrise works on top of your platform. Four tables by Player ID, integration at our cost, storage on your infrastructure, live in days if the platform provides the data. Nothing to migrate.
Ask any vendor what data they need, where it is stored, and how long a typical integration takes for an operator your size.
Sellrise builds the offer per player and delivers it in seconds from the event, through your own channels, while the player is still on site. A manager approves the send.
Ask how an offer gets from event to player: who picks the bonus, how fast it arrives, and whether it is one offer per cohort or one per player.
Sellrise scores every player: who is ready to deposit now, who is about to leave, and what to offer each of them. Recalculated in real time on every event, no analyst and no exports.
Ask whether segmentation is rule-based lists your team maintains, or a model that scores each player and updates on its own.
Sellrise is a flat subscription by volume: core from $2,500 per month when paid quarterly, up to 10,000 active players, whole team included, no per-seat fee, no share of GGR. Integration and support included.
Ask how pricing scales with your player base and team size, and whether setup or integration is billed separately.
Questions operators ask
Is Sellrise an alternative to Optimove?+
For some operators, yes. If what you need is per-player prediction and automatic real-time offers, Sellrise covers that on top of your existing platform. If you need a full CRM marketing hub with broad campaign orchestration, Optimove is a strong choice in that category.
Can Sellrise run alongside Optimove?+
Yes. Sellrise works on top of your platform and sends through your own channels by Player ID, so it does not require replacing your CRM. Your CRM subscription stays.
What does switching to or adding Sellrise involve?+
Four tables by Player ID: players, deposits, bets, sessions. Names, phones and emails never leave your side. Integration is at our cost, storage stays on your infrastructure, and go-live takes days if the platform provides the data.
How do we know it works better for us?+
We do not name percentages before a test. The effect is measured on your own players: a control group, your team as it works today, and the model, over one month, on average turnover per player.
Compare on your own numbers
The honest way to choose is a pilot: a control group, your team as it works today, and the model, measured over one month on your own players.