Sellrise vs FastTrack: when to choose which
Both products care about real time, which makes the comparison worth being precise about. This page explains where the approaches differ, so you can pick by fit rather than by category name.
FastTrack is known as a real-time CRM built for iGaming operators: player engagement, lifecycle automation and campaign tooling designed around live player data. For scope, pricing and integration details, talk to their team - we do not state their terms for them.
Sellrise is an analytics platform with per-player prediction and automatic real-time offers. It works on top of your existing platform and tools: four tables by Player ID (players, deposits, bets, sessions), names, phones and emails never leave your side. The offer is built and delivered while the player is still on site, with a manager approving the send. Priced as a subscription by volume, not a share of GGR, with the whole team included.
When FastTrack is the right choice
- You are choosing a CRM as such: the system your team will build lifecycles and campaigns in
- You want engagement tooling designed around live player data as your primary workspace
- You have the team to design and maintain journeys, and want a platform built for that work
When Sellrise fits better
- You want the decision itself automated: who to approach, with what, and when - scored per player by a model
- You want offers built and delivered in seconds from the event, with a manager approving the send
- You want to keep your current CRM and channels: Sellrise works on top, by Player ID only
- Your ARPU is thin and you need a flat subscription by volume, not per-seat fees or a share of GGR
How to compare, axis by axis
We only state facts about Sellrise. For each axis we say how Sellrise works and what to ask any vendor, so you can compare on your own terms.
Sellrise works on top of your platform. Four tables by Player ID, integration at our cost, storage on your infrastructure, live in days if the platform provides the data. Nothing to migrate.
Ask any vendor what data they need, where it is stored, and how long a typical integration takes for an operator your size.
Sellrise builds the offer per player and delivers it in seconds from the event, through your own channels, while the player is still on site. A manager approves the send.
Ask how an offer gets from event to player: who picks the bonus, how fast it arrives, and whether it is one offer per cohort or one per player.
Sellrise scores every player: who is ready to deposit now, who is about to leave, and what to offer each of them. Recalculated in real time on every event, no analyst and no exports.
Ask whether segmentation is rule-based lists your team maintains, or a model that scores each player and updates on its own.
Sellrise is a flat subscription by volume: core from $2,500 per month when paid quarterly, up to 10,000 active players, whole team included, no per-seat fee, no share of GGR. Integration and support included.
Ask how pricing scales with your player base and team size, and whether setup or integration is billed separately.
Questions operators ask
Is Sellrise an alternative to FastTrack?+
For some operators, yes. If you need a CRM to build lifecycles and campaigns in, FastTrack is a strong choice in that category. If you need per-player prediction with the offer built and delivered automatically in real time, that is what Sellrise is built for - and it works on top of whatever CRM you keep.
Both are real time. What is the difference?+
Sellrise's real time is about the decision: the model scores every player on every event and builds the offer itself, so the work is not designing journeys but approving sends. A CRM's real time is typically about executing the journeys your team designs. Which you need first depends on your team.
Can Sellrise run alongside FastTrack?+
Yes. Sellrise works on top of your platform and sends through your own channels by Player ID. Nothing has to be replaced or migrated.
What data does Sellrise need?+
Four tables by Player ID: players, deposits, bets, sessions. Names, phones and emails never leave your side. Storage stays on your infrastructure.
Compare on your own numbers
The honest way to choose is a pilot: a control group, your team as it works today, and the model, measured over one month on your own players.