AI retention CRM for online casinos
Keep players longer, find VIPs earlier and stop overpaying on bonuses.
More LTV.Less churn.Less bonus waste.
Name, email and a password. No call, synthetic data.
Morning brief
Today, 08:00
- 86
- players to keep today
- out of 10,000 in the base
- 12
- VIP candidates
- seen in their first week
- 31
- need no bonus
- already up, would deposit anyway
First on the list:#48392 · VIP candidate · churn risk high
This is what the brief looks like. Numbers are an example.
- 26
- casino brands in the PWP holding, where Sellrise was born
- from$1,500
- per month, paid quarterly. Not a share of GGR
- Player ID
- is all forecasts need. Contacts are optional
- 1 month
- pilot against a control group, metric agreed before the start
You are already losing money on retention. You just cannot see where.
Too late
A player leaves before a manager notices the change.
VIP missed
A VIP stands out only after the standard funnel.
Bonus wasted
The bonus goes to someone who would deposit anyway.
Noise
The team works through thousands of contacts instead of the ones who need attention.
What churn costs you
Example numbers, replace with yours- Deposits that leave with churning players
- $172,800per month
- $518,400per quarter
This is your arithmetic, not our forecast. In the pilot we measure how much of it your team keeps, against a control group.
Sellrise changes this logic.
Why Sellrise
One system runs the whole player lifecycle
=Sellrise
one system instead of a set of separate tools
Not just data. A ready decision for each player.
- VIP
- 91%
- Churn
- High
- When
- Today, 19:00
- Channel
- Offer
- Reload
- Owner
- AKVIP manager
Your team gets an action, not another dashboard.
Connects to what you already have
No need to rebuild your platform. You send events, Sellrise gives your team lists and suggestions.
Casino platform
Sign-ups, deposits, bets, bonuses
Sellrise
A separate database for every client
AI decision
For every player, by Player ID
Team action
A person decides and sends
What data we need
Players
Player ID, Sign-up date, Country
Deposits
Player ID, Amount, Currency, Time
Bets
Player ID, Game, Stake, Win, Time
Sessions
Player ID, Start, End, Device
- Works next to your CRM: as an export or over an API
- We build the integration, at our cost
- Every client gets a separate database
- We estimate the timeline on the first call with our engineer
Bonuses, VIPs and churn: ahead of time, not after
Stop giving bonuses to players who do not need them
The same bonus for the whole base is an expensive habit. Sellrise shows who needs a bonus and who does not.
Less spent on bonuses. More deposits. Longer player life.
Bonus for everyoneBonus per player
- #50984 Winning right nowNo bonus: already ahead
- #47118 Cooling off, 9 daysNeeds one: cooling off
- #51207 Second deposit pending2nd deposit offer
- #49630 Deposits on their ownNo bonus
Find VIPs before your competitors do
Do not wait until a player becomes VIP by the numbers. Sellrise reads the first week after the first deposit and spots valuable players earlier than standard segmentation.
Found earlier → VIP manager joins earlier → Higher LTV
Win the player back before they leave
Churn forecasting catches the moment when a player is still active but has started to drift away. That is when retention works best.
Standard retention reacts after the event. Sellrise sees the change in behaviour in advance.
Do not trust promises. Test it on your own players
Control group
Your team
With Sellrise
Result - after a month: average turnover per player in each group, the difference is the effect
You decide how much is automated
As a CRM
With suggestions
Autopilot
Subscription, not a share of GGR
when paid quarterly
- Queue and forecasts for every player
- Retention scenarios
- Bonus matching
- VIP
- Up to 10,000 active players
Modules from $500, channels at cost, monthly from $2,000
An active player is a deposit or at least one bet in the month.
Start a pilotQuestions we hear on every call
Write to us directly
How is this different from the forecasts in my CRM?
Sellrise gives not a score but an action for each player: channel, time and offer. It works alongside your CRM, your scenarios stay there.
What does my team do by hand?
Sees today's queue, opens a player, presses the action or hands the player to a manager. Your team decides and sends.
Do we have to replace our CRM?
No. Sellrise works alongside it and your scenarios stay where they are. If you do not have a CRM, Sellrise can be your main one.
What data do you need?
Player ID, sign-ups, deposits, bets and bonuses. Contacts are optional, only if messages and calls go through Sellrise.
Do you message our players yourselves?
No. Your team decides and sends, through your channels or through Sellrise. Automatic scenarios are switched on only by your decision, after the pilot.
How long does the connection take?
It depends on how your platform exports data. Our engineer estimates it on the first call, and integration is at our cost.
What if there is no effect?
The control group shows it after a month, on your own players. Then you decide whether to continue.
What if we have more than 10,000 active players?
The price is calculated for your volume on the first call.
Grow LTV, not the number of messages
- 1.Within one business day: a quote for your market
- 2.A 15-minute call
- 3.A one-month pilot on your own players