Skip to content

AI forecasts for online casinos

AI retention CRM for online casinos

Keep players longer, find VIPs earlier and stop overpaying on bonuses.

More LTV.Less churn.Less bonus waste.

Name, email and a password. No call, synthetic data.

Example, demo data
Today's queue
86 players
  • #48392
    VIP candidate, week 1
    High
    Reload
    Today 19:00 · $900-1,400
    AK
  • #47118
    Cooling off, 9 days
    High
    Cashback
    Today 16:30 · $260-480
    MR
  • #51207
    Second deposit pending
    Medium
    Free spins
    Today 14:00 · $180-320
    DS
Player #48392
High
VIP candidate, week 1
VIP potential
91%
Churn risk
High
Next deposit
Likely
Value, 90 days
$900-1,400
Action
Contact today
Channel
WhatsApp
Offer
Reload from your catalogue
Assign to VIP manager
26
casino brands in PWP holding, Sellrise is its product company
from $1,500
per month, paid quarterly. Not a share of GGR
Player ID
is all forecasts need. Contacts are optional
1 month
pilot against a control group, metric agreed before the start

You are already losing money on retention. You just cannot see where.

  1. 1A player leaves before a manager notices they have started playing differently.
  2. 2A VIP gets noticed only after going through the standard funnel like everyone else.
  3. 3The bonus goes to a player who was going to deposit anyway.
  4. 4The team spends its day on thousands of contacts instead of the players who need attention today.

What churn costs you

Example numbers, replace with yours
Deposits that leave with churning players
$172,800per month
$518,400per quarter
Players: 8,000 × 18% = 1,440. Deposits: 1,440 × $120 = $172,800

This is your arithmetic, not our forecast. In the pilot we measure how much of it your team keeps, against a control group.

One system runs the whole player lifecycle

Works alongside your CRM. If you do not have one, Sellrise can be your main one.

Example, demo data
Players
86 players
PlayerNext action
  • #48392
    VIP candidate, week 1
    Reload
    Today 19:00
  • #47118
    Cooling off, 9 days
    Cashback
    Today 16:30
  • #51207
    Second deposit pending
    Free spins
    Today 14:00
  • #52011
    New player, day 6
    2nd deposit
    Today 20:00
  • #50984
    Winning right now
    No bonus
    Tomorrow

Not a report, a decision for each player

Sellrise answers the main question: what to do with this player right now?

Example, demo data
Player #48392
VIP potential
91%
Churn risk
high
Action
contact today
Channel
WhatsApp
Offer
a reload from your catalogue
Owner
VIP manager
Assign to VIP manager

Not 10,000 players, but the 86 who need attention today

  • the reason
  • priority
  • channel
  • time to contact
  • offer
  • next step

Bonuses, VIPs and churn: ahead of time, not after

Bonuses

Stop giving bonuses to players who do not need them

  • who should not get a bonus now: a player who is already winning
  • which promotion from your catalogue fits their stage
  • when to offer it
  • what bonuses actually did: deposits after the bonus, and how much of that the bonus itself brought

VIP

Find VIPs earlier

Do not wait until a player becomes VIP by deposits. The first week after the first deposit shows who will grow.

Churn

Win the player back before they leave

Standard retention reacts once the player has already left. Sellrise sees who is cooling off while they still play: logging in less, betting less.

See your own queue for today in the demo

Name, email and a password. No call, synthetic data.

You decide how much is automated

  1. As a CRM

    All players, segments and contacts. Your team works in Sellrise.

  2. With suggestions

    Sellrise suggests the action, a person decides and sends.

  3. Autopilot

    Scenarios run on their own within your rules. We switch it on after the pilot, once the result is proven.

Connects to what you already have

No need to rebuild your platform: you send events, Sellrise gives your team lists and suggestions.

  1. 1

    Casino platform

  2. 2

    Sellrise

  3. 3

    Forecast and decision

  4. 4

    Team action

A player ID is enough for forecasts

  • Four tables: players, deposits, bets, sessions
  • Contacts are optional, only if messages and calls go through Sellrise
  • Integration at our cost, a separate database for every client

Do not trust promises. Test it on your own players

Control group

players nobody contacts

Your team

as today: own lists, own offers

With Sellrise

the team follows the queue and suggestions

Result - after a month: average turnover per player in each group, the difference is the effect

Subscription, not a share of GGR

from $1,500

per month for the core, paid quarterly. Monthly from $2,000, up to 10,000 active players. Modules from $500, channels at cost.

Start a pilot

Questions we hear on every call

Do we have to replace our CRM?

No. Sellrise works alongside it and your scenarios stay where they are. If you do not have a CRM, Sellrise can be your main one.

What data do you need?

Player ID, sign-ups, deposits, bets and bonuses. Contacts are optional, only if messages and calls go through Sellrise.

Do you message our players yourselves?

No. Your team decides and sends, through your channels or through Sellrise. Automatic scenarios are switched on only by your decision, after the pilot.

How long does the connection take?

It depends on how your platform exports data. Our engineer estimates it on the first call, and integration is at our cost.

What if there is no effect?

The control group shows it after a month, on your own players. Then you decide whether to continue.

Grow LTV, not the number of messages

Within one business day: a quote for your market and how the pilot would run on your players.

A month on your own players against a control group.

Only what a first conversation needs.

Try the demo