Skip to content

AI retention CRM for online casinos

Keep players longer, find VIPs earlier and stop overpaying for bonuses.

Try the demoStart a pilot

Demo: name, email, password. No call.

Sellrise is the product company of PWP holding: 26 casino brands work with the holding.

app.sellrise.ai
Today's queue
86 players
  • #48392High risk
    VIP candidate, week 1Reload, call, today 19:00
  • #47118High risk
    Cooling off, 9 daysCashback, Viber, today 16:30
  • #51207Medium risk
    Second deposit pendingFree spins, SMS, today 14:00
  • #52011Medium risk
    New player, day 62nd deposit offer, today 20:00
Example, demo data

Four places where retention loses money

  • A player leaves before a manager notices they have started playing differently.
  • A VIP gets noticed only after going through the standard funnel like everyone else.
  • The bonus goes to a player who was going to deposit anyway.
  • The team spends its day on thousands of contacts instead of the players who need attention today.

What is inside

  • Players and history

    Every player, segment, action and contact history in one place.

  • AI forecasts

    Churn risk, VIP potential, chance of the next deposit and how much a player will bring in 90 days.

  • Retention scenarios

    Win-back, second deposit, VIP. Every scenario has a control group.

  • Bonus matching

    A promotion from your catalogue matched to the player's stage and value, with the reason.

  • VIP

    Future VIPs from the first week after the first deposit, handed to a manager in one click.

  • Channels

    SMS, Viber, WhatsApp, email, Telegram, calls. Push and in-app through your platform.

  • Traffic

    Which traffic source will pay back, visible a week after sign-ups.

  • Call centre

    Operator queues, who was never dialled, call reviews from recordings.

Not a report, a decision for each player

Sellrise answers the main question: what to do with this player right now?

app.sellrise.ai
Player #48392
VIP potential
91%
Churn risk
high
Action
contact today
Channel
WhatsApp
Offer
a reload from your catalogue
Owner
VIP manager
Example, demo data

Not 10,000 players, but the 86 who need attention today

  • the reason
  • priority
  • channel
  • time to contact
  • offer
  • next step

Bonuses, VIPs and churn: ahead of time, not after

  • Stop giving bonuses to players who do not need them

    • who should not get a bonus now: a player who is already winning
    • which promotion from your catalogue fits their stage
    • when to offer it
    • what bonuses actually did: deposits after the bonus, and how much of that the bonus itself brought

  • Find VIPs earlier

    Do not wait until a player becomes VIP by deposits. The first week after the first deposit shows who will grow. Find them earlier, bring in a manager earlier.

    See it in the demo

  • Win the player back before they leave

    Standard retention reacts once the player has already left. Sellrise watches players who are still active and sees who is cooling off: logging in less, betting less. Keeping that player is easier than winning back one who left.

Swipe for more →

Connects to what you already have

No need to rebuild your platform: you send events, Sellrise gives your team lists and suggestions.

  1. Casino platform
  2. Sellrise
  3. forecast and decision
  4. team action

You decide how much is automated

  1. As a CRM

    All players, segments and contacts. Your team works in Sellrise.

  2. With suggestions

    Sellrise suggests the action, a person decides and sends.

  3. Autopilot

    Scenarios run on their own within your rules. We switch it on after the pilot, once the result is proven.

A player ID is enough for forecasts

Player ID
needed
Deposits, bets, sessions
needed
Name, phone, email
optional, for messages and calls
Sending offers
your team, through your channels or Sellrise
Storage
a separate database per client

Do not trust promises. Test it on your own players

  1. 1

    Control group

    players nobody contacts

  2. 2

    Your team

    as today: own lists, own offers

  3. 3

    With Sellrise

    the team follows Sellrise: who, when, which offer, which channel

  4. =

    Result

    after a month: average turnover per player in each group, the difference is the effect

We agree the group sizes and the metric before we start.

Subscription, not a share of GGR

from $1,500

per month for the core, paid quarterly. Monthly from $2,000, up to 10,000 active players.

An active player is a deposit or at least one bet in the month.

Start a pilot
Next tier, up to 30,000 active
quoted for you
Retention scenarios, traffic quality, call analytics: each module
from $500
Paid channels: SMS, messengers, calls
at cost
Integration and support
included

Questions we hear on every call

Do we have to replace our CRM?

No. Sellrise works alongside it and your scenarios stay where they are. If you do not have a CRM, Sellrise can be your main one.

What data do you need?

Player ID, sign-ups, deposits, bets and bonuses. Contacts are optional, only if messages and calls go through Sellrise.

Do you message our players yourselves?

No. Your team decides and sends, through your channels or through Sellrise. Automatic scenarios are switched on only by your decision, after the pilot.

How long does the connection take?

It depends on how your platform exports data. Our engineer estimates it on the first call, and integration is at our cost.

What if there is no effect?

The control group shows it after a month, on your own players. Then you decide whether to continue.

Grow LTV, not the number of messages

First call
The deck and a quote for your market
Next day
Thirty minutes with our engineer on integration
In a month
Pilot results against a control group
Try the demoStart a pilot
Write to us in Telegramhello@sellrise.ai

We ran retention by hand, so we know where it breaks

Sellrise is the product company of PWP holding: 26 online casino brands work with the holding. The product was built on their retention, traffic and call-centre work.

  • 10
    years in machine learning
  • 6
    people on the team
  • 26
    casino brands at PWP
Try the demo