Pick Xtremepush if you want a CRM and loyalty platform with real-time data and many delivery channels, run by a team that builds campaigns. Pick Sellrise if you want a forecast for every player and a short list of who to keep today, working next to your current CRM. I founded Sellrise, so I have a stake. What I say about Xtremepush comes from its own public pages, listed at the end. Where its pages are silent, I say so rather than guess.
What are Xtremepush and Sellrise?
Xtremepush presents itself as a CRM and loyalty marketing platform with iGaming as its main focus, also listing eCommerce, finance and publishing. Its pages describe real-time collection of player data, predictive AI aimed at identifying potential VIPs and preventing churn, loyalty and free-to-play gamification, consent management, a business intelligence module, and a long list of channels. In 2026 it announced XpertOS, which it calls an AI-native operating system for regulated customer engagement.
Sellrise is a retention CRM with AI forecasts for online casinos. Every morning your team sees who to keep, which promotion from your catalogue to offer, when and through which channel. Your team decides and sends. It works alongside your platform and CRM, or as your main CRM if you have none.
How do they compare side by side?
| Xtremepush | Sellrise | |
|---|---|---|
| Who it is for | iGaming operators first, per its pages; other industries also listed. | Online casino operators, including thin-ARPU markets and teams without an analyst. |
| What it does | Real-time data unification, segmentation (including RFM and CLTV), predictive AI for VIP and churn, campaign orchestration, loyalty, gamification, BI. | Per-player forecasts (churn risk, VIP potential, next deposit, value over 90 days as a range), a daily list, a bonus matched per player, VIP, traffic quality, call analytics. |
| How it is set up | Its pages describe a straightforward setup and support through the process. No timeline is given on the pages I read. | Four tables by Player ID: players, deposits, bets, sessions. Contacts optional. Integration at our cost. |
| What you own | Not stated on their site. | A separate database for every client. |
| Integrations | Email, SMS, web and mobile push, in-app, onsite, inline content, ad retargeting, microsites. Partner logos include Kambi, Playtech, Openbet, IGT, Sportsradar and EveryMatrix. | Works alongside your platform and CRM as an export or over an API. |
| Pricing model | Not stated on their site. | Flat subscription by volume, whole team included, no share of GGR. |
| Where it is weaker | I cannot say. Its pages publish no accuracy figures for the predictive models. Ask for them. | No gamification and no loyalty mechanics. |
When should you pick Xtremepush?
- You want one platform for real-time player data, campaigns across many channels, loyalty and gamification.
- You have a team that designs and runs campaigns and journeys, and you want that work in a platform built for it.
- You work with a platform provider it lists as a partner, which may shorten the integration. Confirm it with them.
- Consent management and in-app, push and onsite delivery matter to you as part of the same tool.
I would not try to talk you out of this. A platform that unifies data, campaigns and loyalty does a bigger job than we do.
When should you pick Sellrise?
- You want to start from the forecast: who is leaving, who will become a VIP, who should not get a bonus, with the reason shown.
- You want a short list for today instead of working through the whole base.
- You want to keep your platform, CRM and channels. Sellrise works alongside them and nothing is migrated.
- Your ARPU is thin and you need a flat subscription by volume with the whole team included. Pricing models are laid out in how casino CRM is priced.
- You want to prove the effect on your own players first. See how to run a control group test.
If you also need loyalty mechanics, Sellrise does not have them. Pair it with a platform that does, or choose the platform.
What should you ask both of us?
Put the same questions to both in writing: which data you need to provide, who does the integration and who pays, what forecasts you get and whether you can see why, what goes out automatically, the total price for your base and team, and the proof on your players. The full list is in how to choose casino retention software. To try Sellrise, start a pilot.
Sources for what I say about Xtremepush
- Positioning, industries, channels, partners, XpertOS: xtremepush.com (homepage), read 10 November 2026.
- Segmentation, prediction, gamification, setup wording, consent: xtremepush.com/igaming, read 10 November 2026.
If a detail is out of date, tell me and I will correct it.
Questions buyers ask
Is Sellrise an alternative to Xtremepush?
For some operators. If you need a forecast per player and a daily list of who to keep, Sellrise covers that. If you need a platform that combines real-time data, many channels, loyalty and gamification, Xtremepush describes itself in that category.
Does Sellrise send messages like Xtremepush does?
Your team decides and sends. Sellrise can work alongside your current CRM and channels, and automatic scenarios are switched on only by your decision after a pilot.
Can Sellrise run alongside Xtremepush?
Yes. Your scenarios and delivery stay where they are, and Sellrise gives your team lists and suggestions as an export or over an API.
How long does it take to add Sellrise?
It depends on how your platform exports data. Four tables by Player ID are enough, and our engineer gives an estimate on the first call.