Optimove is a mature, well-established platform. This page is not here to say otherwise. It explains where the two products differ in approach, so you can decide which fits your team, your market and your ARPU.
The demo opens right away: name, email and a password, no call. Inside: today's player queue on demo data.
You need a full enterprise CRM marketing hub at the centre of your stack
You need a forecast for every player and a list of who to keep today, alongside your CRM
Details, axis by axis, below.
We only state facts about Sellrise. For each axis we say how Sellrise works and what to ask any vendor, so you can compare on your own terms.
Sellrise works alongside your platform. Four tables by Player ID, contacts optional, integration at our cost, a separate database for every client. Nothing to migrate.
Ask any vendor what data they need, where it is stored, and how long a typical integration takes for an operator your size.
Sellrise picks the promotion from your catalogue, the time and the channel for each player, shows the reason, and says who should not get a bonus at all. Your team sends.
Ask who picks the bonus: one offer per cohort set by hand, or one per player with a reason you can check.
Sellrise scores every player: churn risk, VIP potential from the first week after the first deposit, chance of the next deposit and value over 90 days as a range.
Ask whether segmentation is rule-based lists your team maintains, or a model that scores each player.
Sellrise is a flat subscription by volume: core from $1,500 per month when paid quarterly, up to 10,000 active players, whole team included, no per-seat fee, no share of GGR. Integration and support included.
Ask how pricing scales with your player base and team size, and whether setup or integration is billed separately.
For some operators, yes. If what you need first is a per-player forecast and a clear list of who to keep, Sellrise covers that, alongside your CRM or as your main one. If you need a full CRM marketing hub with broad campaign orchestration, Optimove is a strong choice in that category.
Yes. Sellrise works alongside your platform and CRM: your scenarios stay where they are, and Sellrise gives your team the lists and suggestions, as an export or over an API.
Four tables by Player ID: players, deposits, bets, sessions. Contacts are optional, only if messages and calls go through Sellrise. Integration is at our cost, and every client gets a separate database.
We do not name percentages before a test. The effect is measured on your own players: a control group, your team as it works today, and your team with Sellrise, over one month, on average turnover per player.
The honest way to choose is a pilot: a control group, your team as it works today, and your team with Sellrise, measured over one month on your own players.