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Sellrise vs Smartico: when to choose which

Smartico and Sellrise solve different primary problems. This page lays out the difference in approach so you can match the tool to what you actually need first.

The demo opens right away: name, email and a password, no call. Inside: today's player queue on demo data.

In short

Pick Smartico if

Your first lever is gamification: missions, tournaments, loyalty

Pick Sellrise if

Your first lever is knowing who is leaving and who does not need a bonus

Details, axis by axis, below.

What Smartico is

  • Smartico is known as a platform that combines CRM automation with gamification: loyalty mechanics, missions, tournaments and engagement features layered into the player experience.
  • In April 2026 Optimove announced it is acquiring Smartico; per the announcement, Smartico keeps running independently under its founders.
  • For scope, pricing and integration details, talk to their team - we do not state their terms for them.

What Sellrise is

  • Sellrise is a retention CRM with AI forecasts for online casinos.
  • Every morning your team sees who to keep, which promotion from your catalogue to offer, when and through which channel.
  • It works alongside your platform and CRM, or as your main CRM if you do not have one.
  • Your team decides and sends.
  • Priced as a subscription by volume, not a share of GGR, with the whole team included.

Which one fits

When Smartico is the right choice

  • Gamification is the lever you want first: loyalty mechanics, missions and tournaments inside the product
  • You want engagement features and CRM automation delivered as one package
  • Your team plans to design and run gamified campaigns as a core part of retention

When Sellrise fits better

  • Your first lever is knowing who will bring money and who is about to leave, per player
  • You want the bonus picked for the player, not one offer per cohort
  • You want to keep your current stack: Sellrise works alongside it, nothing to migrate
  • You want traffic quality and call analytics in the same system as the forecasts

How to compare, axis by axis

We only state facts about Sellrise. For each axis we say how Sellrise works and what to ask any vendor, so you can compare on your own terms.

Integration weight

Sellrise works alongside your platform. Four tables by Player ID, contacts optional, integration at our cost, a separate database for every client. Nothing to migrate.

What to ask any vendor

Ask any vendor what data they need, where it is stored, and how long a typical integration takes for an operator your size.

Offer per player

Sellrise picks the promotion from your catalogue, the time and the channel for each player, shows the reason, and says who should not get a bonus at all. Your team sends.

What to ask any vendor

Ask who picks the bonus: one offer per cohort set by hand, or one per player with a reason you can check.

Per-player forecast

Sellrise scores every player: churn risk, VIP potential from the first week after the first deposit, chance of the next deposit and value over 90 days as a range.

What to ask any vendor

Ask whether segmentation is rule-based lists your team maintains, or a model that scores each player.

Pricing model

Sellrise is a flat subscription by volume: core from $1,500 per month when paid quarterly, up to 10,000 active players, whole team included, no per-seat fee, no share of GGR. Integration and support included.

What to ask any vendor

Ask how pricing scales with your player base and team size, and whether setup or integration is billed separately.

Questions operators ask

Is Sellrise an alternative to Smartico?

Partly. Both aim at retention, but Sellrise's core is the per-player forecast and a daily list of who to keep, while Smartico is known for combining CRM automation with gamification. If gamification is what you need first, they are a strong choice for that. If forecasts are, Sellrise is built for it.

Does Sellrise have gamification?

No. Sellrise covers forecasts, retention scenarios, bonus matching, VIP, traffic quality and call analytics. It does not add loyalty mechanics or tournaments to your product.

Can Sellrise run alongside a gamification platform?

Yes. Sellrise works alongside your platform and CRM: your scenarios stay where they are, and Sellrise gives your team the lists and suggestions, as an export or over an API.

How is the effect measured?

We do not name percentages before a test. The effect is measured on your own players: a control group, your team as it works today, and your team with Sellrise, over one month, on average turnover per player.

Compare on your own numbers

The honest way to choose is a pilot: a control group, your team as it works today, and your team with Sellrise, measured over one month on your own players.

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